Live Strong Bracelets
From the creative mind of cyclist Lance Armstrong and The Lance Armstrong Foundation, the Live Strong wristbands have become a symbol of support and encouragement for cancer patients everywhere. A six time Tour de France winner, Lance Armstrong has taken the color yellow, the color worn by the Tour champion, and turned it into his own personal sign of strength.
Diagnosed with testicular cancer in 1996, Lance developed an attitude of determination and fortitude to see him through the rough road ahead. It was during this trying time that the live strong attitude took hold. Beating cancer is an individual challenge as well as a challenge for the entire family. Lance and his family and friends rose to the occasion. In a position to use his life story as a beacon of hope to others, in 1997 Lance founded The Lance Armstrong Foundation. This foundation was created as a source of information and encouragement for cancer patients and their families. Offering assistance right from the initial diagnosis, the foundation can help to guide you through your treatment options and expectations, as well as offer you and your family emotional support at a time when you need it most. Lance is a constant source of inspiration to cancer patients all over the world. Not only did he win his battle with cancer, he went on to win the Tour de France a record breaking six times.
Out of the foundation’s desire to raise awareness and funds for cancer research, the Live Strong bracelet was created. Lance’s motto in all things is to live strong and that has become his message to other cancer patients as well as any individual who may face life’s challenges along the way. Everywhere you go you see them. From celebrities and politicians to school children and people walking in the mall, the yellow wristband has become a must have by many people wishing to show their support and contribute to a worthy cause. With Nike leading the fundraising effort, they donated the first million dollars, the yellow Live Strong wristband has gone on to raise more than 13 million dollars in research funds. That has easily surpassed the original goal of six million dollars and is growing by the day. After appearing on The Oprah Winfrey Show, Oprah challenged viewers to break the one-day record for sales. Not only did they break it, they tripled it selling more than 900,000 wristbands in one day.
If Lance’s wish was to motivate people to make a difference in their lives and the lives of others, then his mission is accomplished. Through his hard work and determination, the fundraising efforts of the Live Strong motto has been a huge success. Funding medical research is imperative to finding a cure for cancer and medical research is not cheap. With the help of a little yellow wristband, Lance Armstrong has achieved his dream, to fund cancer research and offer a glimmer of hope to those who need it most.


